hi, i'm Olamide — product designer behind

Delulu Designs

I turn complex workflows into smooth, seamless digital experiences — designed around how people actually think, decide and behave.

See the work Meet the human
  • complex → simple
  • workflow design
  • dashboards & internal tools
  • design systems
  • behaviour-led UX
  • accessible by default
  • a little bit delulu

Selected work

Complex problems, made simple

What I bring

What I bring to your team

tap a card to flip it ↻

A doodled self-portrait of Olamide, smiling, with a pencil behind the ear
me, probably thinking about button states

About the human

Designing for how people really behave

I'm a product designer who's happiest in the messy middle of a product: the approval chains, the multi-role processes, the dashboards whole teams depend on. My job is to untangle them into flows that feel obvious — for the person on the screen and for the business behind it.

I start with behaviour, not screens. What are people really trying to get done? Where do they hesitate, what do they skip, and what do they do when no one's watching? I've been studying human behaviour since my degree, and it's still my unfair advantage in every product decision.

Lately that means enterprise tools and operational platforms: admin consoles, field-operator apps and the design systems that keep them consistent as they grow.

  • Superpower turning “it's complicated” into three clear steps
  • Always designing for real users, edge cases & accessibility
  • Fuelled by chai, sketchbooks & good playlists

How I work

The (slightly delulu) process

  1. 1

    Listen first

    Interviews, shadowing, and a lot of “tell me more.” The real problem is rarely the one in the ticket.

  2. 2

    Map the mess

    Journeys, service blueprints and sticky-note avalanches until the system makes sense.

  3. 3

    Sketch wildly

    Lots of bad ideas fast, so the good ones have room to show up. This is the delulu part.

  4. 4

    Test with real people

    Including folks using screen readers, switch access, low bandwidth and very little patience.

  5. 5

    Ship & keep caring

    Hand-off with annotated specs, then measure, listen again and iterate. Care doesn't stop at launch.

got a big idea?

Let's make something delulu (but make it real).

Open to full-time product design roles (remote or relocation), freelance projects and coffee chats about making complex things simple.

ogundipeolamide11@gmail.com